Case Study

Event Management Service Automation & Management Platform

A comprehensive event management platform will allow users and organizers to access and manage all aspects of an event, including registration, marketing, engagement, physical planning and preparation, reporting and analytics, and more

At a Glance

Platforms offer a range of features and capabilities to simplify event planning, streamline operations, and enhance attendee engagement.

They can help with tasks such as venue planning, sourcing, budget management, online ticketing, and measuring the impact of events.

Key Highlights

Secure and Reliable Solution

Easy to use

Loose Coupling Design

Prevent Memory Leaks

Thread Execution

Handle Unpredictable Load

Challenges

Gathering data from different sources
An automated platform to assist the companies in organizing future events
Providing analytics and insights on different events held by organizers

About Client

The UK-based client offers a comprehensive BI (Business Intelligence) solution to its customers, which are mainly event organizers and marketing managers. The approach to serving them is through different business intelligence techniques.

RETAIL

Industry

AUTOMATION

Domain

Location

How we helped?

The client helps their customers to achieve higher visitor attendance and better conversions from their events by providing various insights using cutting-edge analytics algorithms.

Azilen preferred AWS cloud technology as it allows managing the infrastructure easily. Besides that, there is no need to invest much in hardware and worry about running that hardware flawlessly.

Keeping these factors in mind, AWS cloud technology was used which further involved a series of technical features for our client.

The Solution

The platform is developed as a monolith or as two services. It involves web applications and back-end apps to work simultaneously. The backend apps can be separated later as individual services based on the context and their uses. Some of the major services that it offers are User and Event Management Services, Reporting Services, Analytics Services, Selections Services, and Notification Services.
The Data Integration Service or the ETL (Extract, Transform, and Load) service is being used for integrating various types of heterogeneous data sources in the system. It uses Mule ESBa’s lightweight Java-based integration platform that allows quick and easy connection to applications for enabling data exchange. The Mule ESB helps in the easy integration of existing systems, regardless of the different technologies that an application uses like Web Services, JMS, HTTP, and many more.
The monolith service calls AWS S3 which stores data in encrypted format. This is then passed to AWS Lambda which triggers the action and checks the data value validation. It passes both valid and invalid data to the Mule ESB in separate files.
The Single RDBMS database stores the entire application data and client-specific configuration. All the client data will be stored in the NoSQL database. Based on the nature of the data and the data access patterns MongoDB / Neo4j or even both can be opted. This even helps in real-time data analysis of a service.
The user interface is implemented into a web application using JQuery and AngularJS technology. The D3js and Kendo UI are used along with RESTFull web service for dashboard and chart representations. Besides that, the JMS- Asynchronous notification queue is used by a notification service provider for the events taking place in the system.
The HTTP caching of static data and compression is being used for increasing the UI performance. This can be done with CSS inlining and JS magnification using the Grunt tasks.
The marketing managers and the third-party API users interact with the system using Web Applications and REST services that are managed behind load balancers. After authentication of the user or customer, they can use the services or apps after going through Local Load Balancers and the authentication and authorization layer.

Analytics ETL bi solutions

Event management service automation and management platforms are becoming increasingly popular as organizations look for ways to streamline their event planning processes.

Overall, event management service automation and management platforms can help organizations streamline their event planning processes, engage audiences, and collect valuable data to inform their event strategies. By choosing the right platform and utilizing essential features, organizations can ensure the success of their events and create memorable experiences for attendees.