Challenges in Big Data for Personalized Healthcare
1. Data Privacy and Security
Privacy is the elephant in the room when it comes to big data in healthcare.
We’re talking about really sensitive information here — genetic data, medical histories, mental health records. You don’t want that falling into the wrong hands, and neither do patients.
With regulations like HIPAA (in the U.S.) constantly raising the bar on privacy, the stakes are high.
But balancing the need to share data for better care with the need to protect it is no easy task.
Cyberattacks are a real threat, and one data breach can cause more than just financial harm — it can shatter trust between patients and providers.
2. Data Integration from Multiple Sources
Think about where healthcare data comes from: hospitals, labs, wearable tech, personal health apps, genetic testing kits, and more.
All this data has to come together in one place so doctors can use it to create personalized treatment plans.
But the problem? These data sources don’t speak the same language.
You’ve got some data in structured formats like databases and other data that’s completely unstructured, like doctor’s notes or patient feedback.
Integrating these scattered data points into something that makes sense is a massive hurdle.