Case Study

Cloud-based eCommerce Web Platform for Automotive Industry using Magento 2.0

The global automotive eCommerce market is projected to grow from $75.28 billion in 2022 to $213.08 billion by 2029. The car business is rapidly transitioning to eCommerce and implementing new methods such as digital advertising and virtual showrooms.

At a Glance

Cloud-based eCommerce web systems are growing more popular in the automotive industry as more people shop for cars and components online.

These platforms provide a variety of advantages, such as an easy-to-use website, detailed vehicle information, simple payment methods, a strong digital marketing strategy, and good customer support.

Key Highlights

Third-party Integrations

Performance Optimization

Efficiently Import Data

Built-in Responsive Design

Simplified End-User Experience

Manage and Control of Presentation

Challenges

Need for Content Standardization and Easy Data Editing
Vendor-Client Interaction for Product Information Updates
Lack of Content Management System (CMS)
Uniform Data Processing from Third-Party Tools
Need for Content Standardization and Easy Data Editing

About Client

The client is one of the largest suppliers of the automobile spare part in Norway with office in Halden. The company services over 10,000 customers and ships over thousands of parcels across Norway every week.

The client catalog consists of nearly 600,000 spares of more than 30 brands. The prime motive of the client was to offer B2B and B2C eCommerce platform for the customers and integrated with the company’s ERP system

AUTOMOTIVE

Industry

E-COMMERCE

Domain

NORWAY

Location

How we helped?

A hefty audience of 10,000 customers with scattered data, absence of CMS, the daily operations & functional smoothness of processes were unanswered by the existing system.

Azilen analyzed the current ecosystem with its pain points and formulated a strategic roadmap for an integrated Automotive eco-system.

The Solution

Based on thorough analysis and multiple brainstorming workshops, a holistic phased structure was designed, catering to end-to-end business processes.

Azilen analyzed the current ecosystem and suggested them a single Automotive System integrating all the separated components together in a single environment.
Industry trend analysis combined with Azilen’s idea inventory, helped them enhance their business model to establish a strong Digital Transformation Journey.
Ideation and brainstorming of new ideas were done to ensure that the business objectives are met throughout the implementation of new solution.
Azilen concluded on implementing a Unified Automotive Platform, which integrated all the scattered components and increased operational efficiency of the inventory, supply chain and delivery operations.

Journey Highlights

Eco-system Analysis | Solution Transition Scenario | Industry Trend Analysis | Comprehensive Technology Evaluation | Tech Implementation Strategy

The eCommerce platform was integrated with multiple tools such as Auto Data ERP, TecDoc, AIS & VPC for optimal product information processing.

Advance search of spare parts based on vehicle registration no. or by selecting brand, model and variant details.
Our team designed and implemented a combination of Content Management System and web shop that is multilingual. As there are range of customers purchasing products from our client this was necessary to implement.
The eCommerce portal was integrated with several third party tools, namely AutoData ERP, TecDoc, AIS and VPC with the system for optimal processing of products.

- Auto Data ERP was being used by the client for internal data management. The eCommerce platform integrated with ERP fetched data such as spare part description, inventory, price, customer details, delivery details, shipping methods and other essential information.
- TecDoc offers faster access to structured, complete and updated vehicle and spare part information for Norwegian region and EU nations.
- Automotive Information System is a centralized system for vehicle registration information and associated TecDoc ID.

Payment Gateway Integration – KLARNA, a Swedish e-Commerce company that provides payment services for online storefronts.
Store location of the client is displayed on the Google map. Users can search the nearby stores by key in necessary information like address, postal code or street name.
Enhanced business agility and productivity.
Secure payments.
Easier maintenance and upgrades.

While the automotive industry has many specific needs and challenges, a flexible and powerful eCommerce platform like Magento will allow you to create a great shopping experience.

Also equipping you to integrate with your existing business systems and processes. For these reasons, Magento is a great fit for your automotive parts site.