Case Study

Large-area Beacon Integration with Mobile App for Real Estate Industry

The beacon technology market is estimated to increase at a CAGR of 59.8% to reach about 56.6 billion U.S. dollars in size in 2026. The technology is being deployed by various industries for multiple use-cases, ultimately benefiting consumers.

At a Glance

Large-area Beacon Integration with Mobile App for Real Estate Industry is a technique that enables mobile apps to interact with their surroundings in real-time through the use of beacons distributed around the property.

This technology can be utilized in the real estate business to increase sales by providing customers with up-to-date information.

Key Highlights

Single Cloud Platform

Comprehensive B2B & B2C Platform

Two Way Communications

Heat Map Generation

Outdoor and Indoor Maps

Scalable Technology

Challenges

Technological Integration and Development
Data Security and Privacy
User Adoption and Engagement
Beacon Implementation and Maintenance
Beacon Implementation and Maintenance

About Client

The client is a Europe based leading real estate developer with a vision of developing smart cities using state-of-the-art technological infrastructure.

The client has real estate properties across Northern Europe and wishes to bring all the visitors, business owners, and residents of the area on the same online platform.

REAL ESTATE

Industry

SMART CITY

Domain

EUROPE

Location

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How we helped?

After intensive analysis of the client’s idea, and numerous brainstorming sessions, Azilen proposed a solution which would effectively fulfil the client request.

The Solution

The solution would allow the business owners of the area to create their accounts on the platform and map their social media accounts within this platform. Hence, all their marketing campaigns going around on multiple social media websites (viz. Facebook, Twitter, Instagram, etc.) would all be collected over the cloud and pushed onto the B2C mobile application via beacons.

While the mobile users would interact with the business owners via their smartphones, all the transactions would be captured and processed on the cloud to provide the B2B customers with real-time data analytics and reports. This solution would help the entire area to grow with advanced technology, as the businesses would identify their markets better, and the consumers would benefit as well from using their smartphones.

Businesses should consider beacon placement, app design, data privacy, and user experience when implementing large-area beacon integration with a mobile app in the real estate market.

Working with experienced developers and utilizing existing beacon technology solutions can aid in the integration process.

Overall, integrating beacons with a real estate mobile app has the potential to improve user experiences, improve marketing efficacy, and deliver significant data-driven insights.