The solution would allow the business owners of the area to create their accounts on the platform and map their social media accounts within this platform. Hence, all their marketing campaigns going around on multiple social media websites (viz. Facebook, Twitter, Instagram, etc.) would all be collected over the cloud and pushed onto the B2C mobile application via beacons.
While the mobile users would interact with the business owners via their smartphones, all the transactions would be captured and processed on the cloud to provide the B2B customers with real-time data analytics and reports. This solution would help the entire area to grow with advanced technology, as the businesses would identify their markets better, and the consumers would benefit as well from using their smartphones.